Logofolio
Visual Identities at a GlanceA collection of brand identities for emerging solo entrepreneurs and established small / mid-size businesses looking to launch or evolve their brands.
Metro Benefits Incorporated
Before
Brand Development
RebrandMetro Benefits, a newly acquired partner by Strongpoint, is a full service consulting firm offering 401(k) administration and actuarial services to clients in Pittsburg, PA and Ripley, WV.
The goal of this rebrand is to depart from the abstract and unrecognizable mark and develop an intentional and own-able brand that is derived from both local nuances while maintaining a letterform approach to the brand mark.
After
Retirement Strategies Group
Before
RebrandRetirement Strategies Group (RSG), an acquired partner by Strongpoint, is a third-party administrator of qualified retirement plans servicing clients in New Orleans, LA.
The goal of this rebrand is to modernize the brand through updated type and color derived from the emerald hues utilized in the former mark, and develop a scalable brand system allowing for total flexibility on logo variations — a noted pain point with the former branding.
After
Community First Federal Credit Union
Before
RebrandCommunity First Federal Credit Union (CFFCU) is a local credit union servicing several locations throughout central Michigan.
The goal of this rebrand was to better differentiate the brand from other credit unions and banks utilizing a similar mark, and to revitalize a 20+ year old credit union as it was about to expand to five other locations.
Conceptually the mark goes into a more simplified and abstract space to convey the hands that help one another.
After
Safe Football
Before
Additional Exploration
Brand RefreshSafe Football is a program for all levels fostering the growth of football through educational and technical training programs designed to increase player safety and performance.
The goal of this refresh was to further explore alternative marks or badges in an effort to make the brand as relevant to existing NFL and NCAA visual approaches to the game as possible.
After
Faction
Collaborative
Visual Identity
Visual Identity + IllustrationFaction was a collaborative space dedicated to freelance creatives in need of a dynamic work environment. Unique in its location — a landmark warehouse in Greensboro, NC shared by a branding studio and architectural firm — and versatile in its setup, offering both communal and private working spaces perfect for different phases of the creative process.
The mark is a visual representation of the many spaces provided while nodding to the industrial nature of the warehouse’s many exposed angular beams.
Supporting Elements
