Strongpay

Formerly HowardSimon Payroll — now a product powered by Strongpoint — Strongpay is the next evolution of payroll and HR perfect for small to mid-sized businesses.

Scope

Visual Identity

Brand Support

Web Design and Development

Design Considerations

No.01

Develop a brand that visualizes the approachable and friendlier nature of the Strongpay experience and team

No.02

Make it inherently clear that Strongpay is a product by Strongpoint by way of name, color and font choices

No.03

Develop a scalable approach to the Strongpay logotype that can later extend to a suite of Strongpoint products

Logo

Derived from the name, color, and typographic approach utilized by parent company Strongpoint, the Strongpay logo reflects a modern and friendlier visual approach for payroll.

Visual Language

The visual system exudes playfulness and personality in an effort to make payroll feel a lot friendlier and more personable, just like the service the Strongpay team offers their customers every day.