Strongpoint

A fast-growing, tech-enabled financial services platform providing third-party retirement administration, recordkeeping, and integrated payroll + HR tech for small and mid-sized businesses.

Scope:

Brand Refresh + Brand Support

Website Redesign + Dev

M&A Deliverables

Product Brand Development

Strongpoint OG Brand

The original branding posed a few pain points:

  • Quite heavy and difficult to use in context

  • Lacking in a responsive approach

  • Not totally apparent the mark is an ‘SP’

Strongpoint OG Brand Elements

The brand palette wasn’t digital-friendly — it was dull and dated.

The brand font felt juvenile in certain letterforms, lacked in versatility, and didn’t capture the traditional nature of client base.

Several touch-points lacked in design consideration. The absence of grid structure, volume of copy, and indistinguishable hierarchy resulted in poor readability and unpleasant user experiences.

Strongpoint OG Website

Former Strongpoint Website

Strongpoint OG PPT

Former Strongpoint Presentation

Opportunities:

  • Simplify the brand visually — then expand for functionality

  • Expand the brand into the modern traditional space to better resonate with highly sophisticated founders looking for strategic acquisition through type and color

  • Educate on the importance of and enforce white space

Brand Refresh at a glance

Print / Web / Presentation

Strongpoint Out in the Wild

Website Design + Dev

Check out the live site at strongpointpartners.com

Print Sample

Merger & Acquisition Deliverable (Confidential)

Presentation Deck Slide Samples

Merger & Acquisition Deliverable (Confidential)